5 live client sites, and 11 working concepts you can use before you buy one. The booking, the quote builders and the filters all run. Nothing here is a picture of a website.
16 projects
Camera movement for film and television, across all Ireland.
A working key grip in Northern Ireland rather than a rental house. Credits and kit as crawlable pages, not the PDF downloads the rest of the sector hides them behind.
Landscaping and garden design in Bedford.
Garden design, hard landscaping and maintenance across Bedford. Site, hosting, email and SSL all in one place, so there is one number to ring when anything stops working.
Weird pie art, made with pie. Commissions open.
Original characters, fan art and trades. Its own site rather than a redirect, with commission slots shown as open or closed.
Domestic cleaning in Harpenden and Wheathampstead.
Service areas, rates and booking enquiries for a domestic cleaning round covering Harpenden, Batford and Wheathampstead.
The same business in a second territory, on its own domain.
Poringland and the Framinghams. Proof that a second territory does not need a second business, just a second site.
Put a registration in. The make, model, mileage and MOT date come back.
An independent garage with the whole job done: a customer types their registration and gets the make, model, mileage and MOT expiry date, books a real slot out of the diary, and gets texted again a month before it is due next year.
Answer five questions, attach a photo, and a real quote comes back.
A landscaping and garden maintenance business. The customer builds their own quote in five questions, attaches photos off their phone, finds which day their postcode is on and gets texted in February when the hedge needs cutting before nesting season.
Book a colour and the allergy test books itself 48 hours earlier.
A salon with the awkward parts handled. Booking by stylist and service with the right time blocked out, the allergy alert test booked automatically 48 hours before any colour, a deposit that stops Saturday no-shows, rebooking reminders timed to the service, and gift vouchers sold at eleven at night.
Filter by style and artist. Then find the two ducks and shoot them.
The one to show anybody who thinks a website has to look like every other website. An irregular mosaic that is nothing like a grid, five bespoke cursors that change by zone, hand-drawn patterns, marquees travelling at different speeds as you scroll, and two ducks hidden in the page that quack and keel over when you shoot them. Filter twenty pieces by style and by artist, open any one for the detail.
Pick the pieces up and move them. The page is a table, not a grid.
The same trade as Inkwell, built the opposite way, to show that two businesses in one trade do not have to end up with the same website. Every photograph has had its background cut away, so the page is a table of objects rather than a grid of boxes: arms, a machine and photo prints overlapping on paper, annotated in marker pen. Pick any of them up and drag it somewhere else. The flash on the pinned sheet was drawn for this site, and the prices and aftercare are pinned and taped to the page instead of sitting in a table.
Book a table for eight on a Saturday. Watch it refuse the times it has not got.
An Anatolian grill with the systems a restaurant otherwise rents by the month. Booking counts real tables rather than seats, so a party of six is offered fewer times than a party of two and the one eight-seat table goes early. The menu filters on allergens, ordering goes direct instead of losing thirty per cent to an app, and vouchers sell at eleven at night.
Change fortnightly to monthly and watch the price per visit go up.
A domestic cleaning round. The customer gets a real price in ten seconds from their bedrooms and how often, books a day the round already covers with the same cleaner, and skips their own visits when they are away instead of texting at eight in the morning.
Set the floor area and out comes the cost per square metre a year.
The same trade as Fettle but the other buyer. This one talks to a facilities manager running a tender: it prices a contract from floor area and frequency, gives the cost per square metre per year that bids are compared on, builds a printable schedule of work, and shows the audit scores and sign in times that answer whether the cleaners actually turned up.
Four steps to a booked cleaner: your home, your day, how we get in, done.
The booking itself is the demo. A price comes back before you have finished reading, then a four step flow picks the day, names the cleaner who will actually come, takes the key safe code and confirms the round. Same slot, same person, every visit.
A gold shield, a dark room, and a quote form that asks the right questions.
The same trade as the other two cleaning concepts, done as a premium brand rather than a friendly one. A drawn gold crest, Prata and Marcellus on near black, and a fixed side rail instead of a top bar. The quote form and the job application both run end to end in the page.
Pick a Newfoundland and watch most of the diary close down.
A grooming salon priced on the coat rather than a size band. Pick the breed and the page works out the price, the time it takes and when the coat is due again, then only offers diary slots long enough for that dog. It also puts the matting policy in writing, which is the conversation groomers dread having at the desk.
A word on the concepts. The businesses in them are invented, and so are the names, prices and reviews. They are built to show what the front end can do, not to pretend to be real companies. The live sites are real client work.
Tell us what the business does and what you want people to be able to do on it. Every one of these started as that sentence.