Book a full head of foils
Say it is your first colour there. Watch the next two days disappear out of the diary, because the allergy alert test has to be 48 hours ahead on a day the salon is open.
Booking by stylist and service, the allergy alert test handled automatically, deposits that stop no-shows, rebooking reminders timed to what the client actually had done, and gift vouchers sold while you are closed. There is a working one you can try.
I built one for a salon that does not exist so you can click it rather than read about it. The booking, the patch test logic, the deposit, the reminders and the vouchers all work.
Say it is your first colour there. Watch the next two days disappear out of the diary, because the allergy alert test has to be 48 hours ahead on a day the salon is open.
You get two appointments, not one. The free five minute test on the right day, then the colour. That is the thing salons chase by hand and their insurers insist on.
Five weeks for roots, eight for foils, six for a toner. Timed to the service, not a generic month. That gap is what decides whether a client comes eight times a year or three.
It is a demonstration, so the salon, the team, the prices and the reviews are made up and the phone numbers are the fictional ranges Ofcom reserves for exactly this. Nothing on it sends a message or takes a payment, and there is no card field anywhere in the page.
Most salon sites are a photo, an Instagram feed and a link to somebody else's booking system. These are the parts that change what you take.
A three hour full head never lands in a 45 minute gap. Each stylist has their own hours, their own services and their own column on the price list, and the diary knows the difference.
Colour with no in-date test on record, and the site books the test 48 hours ahead on a day you are open, tells the client why, and refuses the dates that would not work. You stop ringing people back to rearrange, and you stop doing colour without a test on file.
A three hour colour slot lost at short notice is the most expensive thing that happens to a salon, and it cannot be filled the same morning. A deposit through your own Stripe account, refundable on your terms, and card details never touch your website.
Most clients do not leave because they were unhappy. They leave because six weeks became fourteen and by then they had been somewhere else. One text at the right interval is the cheapest retention there is.
Which is exactly when you are shut and nobody is answering the phone. Paid by card, delivered by email in seconds, with a code the till recognises. Money in the account in December before the appointment exists.
Prices by stylist level, which is the most common reason somebody rings a salon and the most common reason they do not bother. Plus your Instagram pulled in automatically, and the technical side done properly so you turn up in local search.
Straight answers, and every quote confirmed in writing before any work starts.
Your services, a published price list, the team, your Instagram grid and a contact form, built properly and fast on a phone. My published starting price for a small business site is £245 and you own it. All the prices are published here.
Right if you take bookings on the phone or through an app you are happy with, and you just need a proper front window.
Everything in the demo: booking by stylist and service, the allergy alert test logic, deposits, rebooking reminders and gift vouchers.
Quoted per salon, because it depends on how many stylists and chairs you run, whether you want text messages as well as email, and whether you are replacing an existing booking system or starting fresh. Ring me and I will give you a number on the call, then put it in writing.
One price, paid once. The site is yours at the end of it.
A .co.uk domain registered in your name, included. The site is yours from the day it goes live, with no deposit, no instalments and nothing to sign up to. Hosting and SSL are covered for the first twelve months.
One invoice a year, not a subscription. It renews the domain, the hosting and the SSL certificate. Say no to it and the site and the domain are still yours to take anywhere.
The honest bit. There is no monthly payment and no direct debit to set up. You buy the site once and own it, instead of paying the same amount every year forever and owning nothing at the end of it. The domain is in your name from day one, so if you ever want to leave you take everything with you.
Two things carry a running cost and I will not hide them. Hosting, your domain, the SSL certificate, updates and backups are covered by the care plan at £60 a year, or £270 a year for the full care plan, and both are optional. Text messages are metered at a few pence each, billed at what they cost me, and for a salon they pay for themselves the first time a reminder saves a three hour colour slot. Card payments run through your own Stripe account, so their fee is between you and Stripe and I never touch the money.
Maybe not. If the app works and you are happy with the commission, a good website in front of it may be all you need, and I will build that. What the apps generally do not do is handle the patch test properly, publish your prices by stylist level, or sell a gift voucher at eleven at night without taking a cut. If those matter, that is the conversation.
Yes. The client says whether they have had colour with you in the last six months. If not, the diary will not offer a colour appointment that leaves less than 48 hours, it puts the free five minute test in on a day you are open, and the confirmation shows both appointments. Try it in the demo, it is the first thing worth clicking.
For a cut, often not, and you can turn it off for short services. For a three hour colour most people expect it now, and it is the only thing that reliably stops a Saturday no-show. You set which services ask for one and how much.
Yes, for clients you already work on. A reminder that a rebook is due is a service message to an existing customer, and every message carries a way to stop them. Anything that is really an offer is kept separate and off by default, which is what keeps you the right side of it.
Yes, and they should. Four levels with four price columns is how the trade works, and the demo shows it. Stylists can also be limited to the services they actually take, so a graduate never gets booked a colour correction.
Yes. The domain is registered in your name and the site is yours. If you ever want to move it elsewhere I hand over the files and help with the transfer. Your client list, appointment history and reminder dates are yours too, and I will export them whenever you ask.
Five minutes on your phone will tell you more than I can. If it looks useful I will build you your own, with your team, your prices and your own photographs on it. If it does not, no harm done.