Demo site. Sudsworth Dog Grooming is not a real business. The breed prices, times and rebooking intervals are all worked out live in this page, but nothing is sent, saved or charged. Built by Regan IT to show a groomer what its own website could do.
SudsworthDog Grooming · Luton

Dog grooming · Luton and Dunstable

A price for your dog, not for a size band.

Tell us the breed and you get the price, how long it takes and when the coat will be due again. One dog in the salon at a time, no cage dryers, and what happens to a matted coat written down before you arrive instead of argued about afterwards.

  • Cockapoos from £52
  • One dog at a time
  • Fully insured
  • City & Guilds trained
  • No cage drying, ever
  • Puppy visits from 12 weeks

Nothing on this page sends a message or takes a payment, and there is no card field anywhere in it.

A groomer in a blue apron combing out a golden retriever on a grooming table in a sunlit salon.
31 breeds priced on this page, by coat as well as size
2 hr 15 in the diary for a cockapoo full groom

Price your dog

Two numbers every groomer knows and almost none of them publish

A groom is priced on the coat, not the dog's weight. A smooth-coated staffie and a bichon of the same size are not the same job, and the second one takes twice as long. Pick the breed below and you get the price, the time it takes and when we would want to see the coat again.

Be honest here. It changes the time much more than the price, and we would rather know before the dog is on the table.

Try the awkward ones. Put in a Samoyed and watch the time go past two and a half hours, then a pug and watch it drop under an hour. Then change the coat condition to matted on a shih tzu and read what comes back. That last one is the conversation that costs groomers customers, and it is much easier to have it in writing on a website than standing at a reception desk.

What we do

Five services, and we will say which one your dog needs

Most people ask for a full groom when a bath and brush would do, or the other way round. The price panel above picks the sensible one for the coat, and we will say so on the phone too.

A groomer clipping the face of a shaggy terrier cross with clippers and a comb. Most booked

Full groom

The whole job. Bath, blow dry, brush out, clip or scissor to the length you want, and finished off properly.

  • Nails, ears and pads included, not extra
  • Sanitary and face trim
  • Finished by hand, not left rough
A groomer using a slicker brush along the back of a golden retriever. Double coats only

De-shed treatment

For retrievers, shepherds, huskies and anything else that drops its undercoat twice a year.

  • Bath with a coat-release conditioner
  • Blown out, then raked and carded
  • Never clipped: a double coat does not grow back the same
A bright grooming salon with a hydraulic table, a golden retriever standing calmly and tools laid out. Between grooms

Bath and brush

No clipping. A wash, a proper dry and a full brush out, for coats that are keeping their shape.

  • Good six weeks after a full groom
  • Nails and ears still checked
  • About two thirds of the full groom price

Hand stripping

For wire coats: schnauzers, westies, border and Lakeland terriers. Pulled out by hand so the colour and texture come back properly instead of going soft.

  • Charged by the time it takes, because it is slow
  • Rolled every eight weeks rather than stripped bare
  • We will show you how to do a bit at home

Puppy introduction

Three short visits from twelve weeks, before anything really needs doing. The point is that the table, the noise and the dryer stop being frightening.

  • Twenty minutes, then thirty, then a first light trim
  • Half price, because it is half a groom
  • Second vaccination needed before the first visit

Not sure which?

Put the breed into the panel above. It will pick the service that suits the coat and grey out the ones that do not, with the reason. A double coat should never be clipped and a wire coat should not be scissored, and a website can say so before anybody books the wrong thing.

Matted coats

The conversation nobody wants to have at the reception desk

If a coat has matted down to the skin it cannot be brushed out. Not slowly, not carefully, not for extra money. Pulling a solid mat off a dog hurts, and it can tear skin that has already gone sore underneath.

So the honest answer is that a badly matted coat gets clipped short, and it will look shorter than you were expecting. That is not us taking a shortcut, it is the only option that does not hurt the dog. We would rather you read that here than hear it from us while you are holding the lead.

What we will not do. We will not spend two hours dragging a comb through a solid coat because the owner asked us to. If we think it has gone past brushing we will ring you from the salon, before we start, and tell you what we can do and what it will look like.

How we charge for it

De-matting is charged by the time it takes, in fifteen minute blocks, and it is capped. Once we hit the cap we stop and clip, because past that point we are charging you to hurt your dog.

Coat on arrivalExtra timeExtra costWhat we do
Brushed and looseNone£0Groom as booked
Tangled in places15 min£8Work through it, keep the length
Matted in patches30 min£18Clip out the patches, keep the rest
Matted to the skinCapped£18Clipped short. We ring you first

The price panel adds this automatically when you tell it the coat is matted, so there is no surprise on the invoice either.

How coats get there

Almost never neglect. Nearly always one of these four:

  • A curly coat brushed on top but not down to the skin
  • A wet walk followed by a nap in a crate
  • A puppy coat changing to an adult one, usually around eight months
  • A gap of four months when six weeks was the plan

Keeping it out of trouble

  • A slicker and a metal comb, not just the slicker
  • Line brush: part the coat and work from the skin out
  • Ten minutes twice a week beats an hour once a month
  • Behind the ears, armpits and the tail base are where it starts

Ask on your next visit and we will show you on your own dog. It takes two minutes and it saves you money, which is an odd thing for us to say and the reason we say it.

Book a slot

Only the slots that are actually long enough

This is the bit most booking forms get wrong. A pug is fifty minutes and a Newfoundland is three and a half hours, so a diary that offers everyone the same half hour slots is worse than no diary at all. Change the breed in the panel above and watch the options below change with it.

Currently looking for: a 2 hr 15 slot for a cockapoo full groom. Slots too short for that job are greyed out with the reason.

Two dogs from the same house can be booked back to back and we will hold the second slot for you. Nothing here is sent and no deposit is taken.

First visit

What we need to know before the table

Ten minutes on the first visit, once, and then we have it. It is not paperwork for its own sake: half of it is what keeps your dog safe and the other half is what stops us guessing.

Fill it in at home and the first appointment starts on time instead of at the desk.

Vaccinations up to date
Date of the last one, and your vet's name. We check, every time.
Required
Anything that has gone wrong before
Snapped at clippers, hates the dryer, will not have feet touched. Nothing here loses you the appointment.
Required
Health and age
Arthritis, heart murmur, lumps, deaf, epileptic, over twelve. It changes how long we stand a dog up.
Required
Matting consent
Your yes, in advance, to clipping short if the coat has gone past brushing. We still ring first.
Signed once
How you like it left
Blade length, feet, face shape, tail. Written down so the third groom looks like the first one.
Kept on file
Rebooking interval
Set from the coat, not from a standard six weeks. We text you a fortnight before it is due.
Automatic

Reminders

We text you when the coat is due, not six months later

Rebooking is the whole business. A groomer with a full diary is a groomer who remembered to ask, and the interval is set by the coat rather than by a standard six weeks.

CoatDue againWhyReminder

Worked out from the same breed table as the price panel, so the interval you were quoted is the interval you get texted about.

What owners say

Mostly about the same three things

She rang me before she started, said the coat was worse than I thought and told me exactly what it would look like. Nobody has ever done that. I said yes and it was the right call.
Cockapoo ownerStopsley
He is fifteen and deaf and he cannot stand for long. They do him in two goes with a sit down in between and they never once made me feel like a nuisance for asking.
Terrier ownerDunstable
Last place shaved my retriever in July and it grew back like cotton wool. These told me why that happens and de-shedded him instead. Wish I had found them first.
Retriever ownerLeagrave

Demo content. On a live site these would be the owners' own words from Google. They are deliberately kept out of this page's structured data because Sudsworth does not exist.

Find us

Book by phone, or send the details over

One dog in the salon at a time, so the phone is not always answered while we are drying. Leave the details and we ring back between dogs.

Salon
Unit 4, Hazelbank Yard, Luton LU3
Telephone
01632 960274
Text or WhatsApp
07700 900518
Email
hello@sudsworth.example
Open
Tue to Fri 8.30 to 5, Sat 8.30 to 1.30. Closed Sunday and Monday
Covering
Luton, Dunstable, Houghton Regis, Leagrave, Stopsley and Barton

Fictional contact details in Ofcom's reserved ranges. Nothing here dials or delivers.

Ask about a slot

Under a minute
Carried over from the price panel: . Change anything above and this follows it.

No card details are asked for anywhere on this website, and this form does not send. On a real site it would reach the salon and you would get a slot offered back.

Built by Regan IT · Luton

This is a demo. Yours would be your salon.

Sudsworth does not exist. Everything you have just used does. The breed table, the price and time, the duration-aware diary, the rebooking intervals and the matting policy all run in the page, with your prices, your breeds, your opening hours and your rules.

If you groom for a living, the two things on this page that win work are the price with a time attached and the matting policy in writing. Owners are ringing round asking "how much for a cockapoo" and getting "it depends" from everybody. Be the one whose website answers.

More demos at reganit.uk/demos, including a garage, a landscaper, a salon and two cleaning companies.

What a groomer gets out of this

  • A price on the site stops the "how much for a cockapoo" phone calls
  • A diary that knows a Samoyed is not a pug stops double bookings
  • The matting policy in writing settles the argument before it starts
  • Rebooking texts on the coat cycle, which is where the money is
  • Vaccination and behaviour notes captured once, not asked every visit

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