One JPG at 500 pixels wide
Fine on a website, useless for a sign, a shirt, a van or anything printed. Printers need vector artwork, and if nobody gave you any, the logo has to be redrawn before it can be used.
A logo you own outright, supplied in the formats and sizes you will actually be asked for — and paperwork that looks like it belongs to the same business.
Most people are handed one JPG and discover later they cannot put it on a van, a shirt or a letterhead. You get the full set, the source files, and the right to use all of it however you like.
Six problems, and every one of them comes from being given the wrong files.
Fine on a website, useless for a sign, a shirt, a van or anything printed. Printers need vector artwork, and if nobody gave you any, the logo has to be redrawn before it can be used.
A JPG cannot have a transparent background, so the logo sits in a white rectangle on anything that is not white. You need PNG and SVG versions as well, and almost nobody is given them.
A design that works on a screen at full size turns to mush as a social media avatar or an app icon. A usable identity needs a simplified version for small sizes, drawn on purpose rather than shrunk.
Navy footer, dark social header, black shirt. Without a light version, someone ends up putting a white box behind it and the whole thing looks amateur.
The website is smart and the paperwork is a Word document in Calibri. Customers notice, and it is the cheapest inconsistency to fix.
Worth checking. Some designers licence rather than transfer, and some template services keep the rights. If you cannot get the source files, you do not really have a logo.
A conversation first — what the business does, who it is for, and what it should not look like. That last one is usually the most useful question anyone asks.
Then drafts, on real things rather than on a blank page: on your website, on a quote, as a social avatar, on a shirt. A logo that only looks good in a presentation is not finished.
Then the full set of files, which is the part that matters later: SVG and PDF for print and signage, PNG with transparency at several sizes for screens, a light version for dark backgrounds, a simplified mark for small sizes, and the source file. Plus your colours and typefaces written down so anyone else can match them.
Branded letterheads, quote and invoice templates on request, so the paperwork matches. Priced per job and quoted up front — and if a website is happening at the same time, the two get designed together rather than bolted to each other.
Yes, outright, including the source files. That is worth asking anyone you hire, because it is not universal — some designers licence the artwork and some template services retain the rights, which you find out the first time you need it changed.
SVG and PDF vector artwork for print and signage, PNGs with transparent backgrounds at several sizes for screens, a light version for dark backgrounds, a simplified mark for small sizes such as avatars and favicons, and the editable source file. Plus a short note of your exact colours and fonts.
Often, yes, and it is usually cheaper than starting again. If you only have a low-resolution image, it gets rebuilt as proper vector artwork so it can be scaled to any size — which is what makes it usable on a van or a sign.
That is the better way round. Doing both at once means the colours, typefaces and spacing agree from the start instead of the site being adjusted afterwards to accommodate a logo it was not designed for.
One person does all of it, which is why nothing gets handed between departments. Start on the services page if you would rather see it all at once, or the web design page for sites and shops.
Slow machines, failing drives and the faults nobody else could pin down.
WiFi & networkingCoverage that reaches the whole building, designed by someone certified to do it.
Backup & data recoveryGetting files back, and then making sure it cannot happen twice.
Business IT supportOffice networks, Microsoft 365, security and someone who answers.
Microsoft 365Email on your own domain, licences bought right, accounts managed properly.
Tell me what is playing up, or send me your web address. You get back one page: what is slow, what is insecure, and what Google cannot see. If the answer is that you do not need me, I will say so.